Only a week after subscribing I received my first Hatchery tasting box! The rust red box was filled with lively crinkle cut packing packing paper and each item was individually wrapped in thin waffle cardboard with a Hatchery label.
The thrill behind the entire subscription box experience gets me every time. I love the combination of the little details, seeing how the box itself is designed, the font used, the style of packaging, and how it all fits into the theme of the box. The questions start building up and I think about who made all the design decisions and how. Why is it red? Why use crinkle paper? Who decided the products should be wrapped in waffle cardboard? It’s half the fun of receiving it!
Before opening any of the products I’m giving the Hatchery tasting box an A+ on the packaging and design. I love that crinkle paper, it reminds me of straw and always lends a rustic feeling. For an artisan food product box, it was perfect. There was no glossy, frou-frou, commercialized feeling to be found. It felt artisanal, like someone spent as much time hand packing the box as the producers did making the products.
As I unwrapped each item, I was consistently pleased. Discovering new flavors and foods is what I’m all about, it’s the whole premise behind my blog after all. There’s always the anxious thought of “what if I get something obscure and weird?” but everything was relatively “normal” in my box.
Shown here are my products:
- Two Snooty Chefs Seattle Seasoning Salt
- Elbow Foods’ Glicco’s Arrabbiata Pasta Gravy
- O Olive Oil Fig Balsamic
- Tonewood Maple Flakes
- Murphy Mustard Co. Motherlode Mustard
- Delta Blue Blueberries Organic Fruit Spread
Unfortunately my only ding against the box is that I didn’t receive the Blueberry Fruit Spread and instead got two mustards 🙁 I mean I love mustard, but the tasting guide’s recipe of a blueberry mojito using the spread sounded awefully good today. I emailed the company and they will be sending the blueberry spread separately so I can experience the full box, thanks Hatchery! I’ll just have to look forward to my mojito another time 🙂
Isn’t Pasta Gravy just like tomato sauce…? Ha I guess I’ll have to see when I test it out! Either way I love this bottle, it is the perfect sample size.
I was almost more impressed by the tasting guide than I was with the entire box. The guide begins with a gorgeously styled front cover shot of chicken primavera paella, one of the featured recipes that calls for Glicco’s Pasta Gravy. Inside, on each panel, are descriptions of the product, bio’s of the producers and source, dietary indications, a suggested recipe and the price of the full size product. Wow! It was so well executed, I actually can’t wait to see next month’s. Among the recipe pairings include a spring salad with burrata and the O Olive Oil fig balsamic, gravlax with Motherlode mustard-dill sauce, and roasted chicken with lemons and Two Snooty Chefs seasoning salt. Hello yum?!On the back of the tasting guide is a full printed recipe for one of the products. For me it was maple beet ravioli using Tonewood’s maple flakes. Dang those sound good, I have never cooked with (or honestly really eaten…) beets before so that will be an adventure! The maple flakes were the only item in the box that I had no idea what they really were, but a quick look at their website clarified everything.
Using all the products, whether in the suggested recipes or not, is going to be my next challenge. I’m going to have to resist my food-hoarding tendencies and actually eat them!
The Hatchery tasting box exceeded my expectations in every category. I loved the entire design of the box, the products were just what I expected, and I thought it was on target for price and quality. I’m really happy about how much they focus on the producers and keep the experience going by giving you ideas on how to use the products you receive. Amazing job Hatchery, I couldn’t be looking forward to my May box more!