I was doing some food product research (something I do in my free time…) and came across We Love Jam, a jam company stationed in San Francisco, California that completely intrigued me. Their story was so interesting: Eric Haeberli and Phineas Hoang make what has been called “the best jam we’ve ever had” by Food & Wine Magazine in 2007 by simply using the purest methods and ingredients. Their original Blenheim Apricot Jam was made from the single endangered Blenheim apricot tree in their backyard. After establishing an impressive wait-list, fruit from a nearby Blenheim Apricot orchard was purchased so that more jars could be made. I was so fascinated by their website and story I had to try it myself. With 10k training and work taking over the majority of my waking hours I decided to pay for delivery rather than adventure to some specialty food stores in Seattle and hope that it was in stock. Relying on a bus or my own two legs for transportation adds twice as much commute time to seemingly simple errands, so delivery is worth the price sometimes.
My two jars of Blenheim Apricot jam arrived on my doorstep a few weeks later.
It was the most intensely flavorful, pure, natural and delicious jam I’ve ever had. Imagine the ripest apricot you’ve ever eaten, turned into a sticky, runny, liquid. It was the eye opening flavor experience that I absolutely love, when you think, “this is what food is supposed to taste like.” The lack of pectin makes the jam much runnier than anything commercially produced, it’s easier to pour than to spread. I’ve tried it on toast, but have to say eating it from the jar is my favorite. Food & Wine got it right, it really is the best jam ever.
They mention a “cult following” on the website and I understand now. I’ll have to be careful, but my hands are itching to buy every one of their products online and have them shipped to me. The rest of their jam flavors are very unique, don’t expect to find basic strawberry. I can’t wait to get my hands on the Tart Cherry/Grapefruit jam or Mariposa Plum jam, which is sold out until August of this year. It will be interesting to see how their ketchup and bbq sauce differ from store bought, which is the only kind I’ve ever had. Tasting the fleur de sel caramel sauce is going to the top of my list. After going back over the website I’ve discovered that the William Sonoma in the Bellevue Mall is supposed to sell the apricot jam and bbq sauce! Since that is extremely close to me, I’ll be stocking up in the very near future. Some people may think it’s crazy to spend $10 on a small jar of jam, but with a jam this insane it’d be crazy not to.